PEUGEOT Moonster Concept (2001)

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PEUGEOT Prologue HYmotion4 Concept (2008)

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Derived from the fusion of different worlds, the Peugeot Prologue HYmotion4 concept car lifts a corner of the veil on a new type of cross-over. Anticipating future trends, this concept is a formidable laboratory of innovative ideas at many different levels: its architecture, its style, its interior ambience, its modularity, its original high-tech equipment, and also the next generation HDi FAP hybrid technology called "HYmotion4" including 4 wheel drive. With a diesel engine driving the front wheels and an electric motor powering the rear wheels, this spacious yet compact 147 kW (200 bhp) car generates a particularly low level of CO2 emissions: 109 g/km in the combined cycle, or zero in electric only mode!

The Peugeot Prologue HYmotion4 is a pioneering concept car heralding the arrival of a compact and spacious cross-over in the Peugeot range. It is positioned at the crossroads between different categories and body shapes...

This concept car also demonstrates progress made towards an ambitious and promising goal: an electric/ diesel power plant with a dual transmission system which opens up the possibility of 4 wheel drive: a technology known as "HYmotion4".

In a sense, a "full hybrid" vehicle:

= Hybrid on account of its exterior architecture, with a body carrying SUV, MPV and hatchback genes...,
= Hybrid on account of its style, which blends power and protection, strength and elegance, leisure and prestige with a real sense of dynamism,
= Hybrid on account of its unexpected interior, which combines the ambience of a top-of-the-range hi-tech Coupé with practical and efficient modularity.
= Hybrid on account of its dynamic specification since, thanks to the Marque's expertise and the technologies employed, this "tall single compartment" vehicle is capable of ride qualities worthy of a saloon and still offering an original driving experience.
= Hybrid on account of its technology, electric (at the rear) and HDi FAP diesel (at the front), both engines operate independently or together for a maximum power of 147 kW (200 bhp) and a maximum torque of 300 Nm at the front and 200 Nm at the rear.
= Hybrid on account of its transmission which allows for 4 wheel drive, combining safety and driveability with a particularly efficient environmental performance (combined fuel consumption of 4.1 litres/100 km and CO2 emissions of only 109 g/km, or zero in electric only mode).

The Peugeot Prologue HYmotion4 concept car proposes innovative, high-performance solutions all ensuring maximum versatility. It offers a unique blend of driveability, safety, adventure and originality, while at the same time showing respect for the environment. An environmentally-friendly hybrid, in step with the times and aligned with the aspirations of its many potential customers.

Genesis of ideas: exploiting benefits to the full
In terms of new concepts, Peugeot has always been a hugely creative car manufacturer. In the recent past, this has resulted in numerous concept cars with avant-garde architectures, as well as innovations which were later adopted on production vehicles. All these concepts, however, were clearly aimed at users in search of driving pleasure and the very best that technology has to offer. The creativity of stylists and engineers has always given rise to strong, modern and distinctive concepts in the Peugeot range, offering multiple benefits in terms of motoring enjoyment and day-to-day practicality. Examples include the CC (coupe + cabriolet), the SW (intelligence and brightness in the world of the estate), or the 307 and 308 (modern hatchbacks with a semi-tall architecture).

Convinced that the future of the motor car will necessarily involve the hybridisation of many different concepts, and helped in this by technological innovations, Peugeot teams are currently working on an innovative vehicle destined to conquer new markets. The Peugeot Prologue HYmotion4 concept car perfectly illustrates this approach.

Alert to global sociological and economic trends, the Peugeot Prologue HYmotion4 concept car anticipates the expectations and preferences of potential customers. These customers will be aware of world issues but also anxious to preserve their achievements and values. By positioning itself at the point of convergence of several existing body shapes, therefore combining the numerous benefits of each style, this concept car explores new territory, proposing a modern and versatile offer with a high level specification based on advanced technology.

Style: power that protects
Peugeot styling has always had a strong and dynamic personality that is easily recognisable regardless of a particular range or successive generations of models. It is nonetheless constantly changing. Developments come to the fore, some more marked than others, according to the life cycle of the vehicle and, above all, its category.

Here, exterior style successfully evokes the vehicle's highly innovative content.

In keeping with the car's overall design, its style expresses itself through original proportions and new vectors of balance.

At the front, the Peugeot genes adapt to the car's generous volumes while setting it apart from what has gone before. The streamlined front headlamps immediately call to mind a renewed, dynamic and reassuring expressiveness. The single air intake helps create the effect of a high-status off-roader, with a front grille reminiscent of the world of the SUV. The lower front panel strengthens this "off road" appeal with its black lacquered bumper following the contours of the lights.

From the side, the rising window line has an upper section enhanced by chrome. This accentuates the imposing height of the waist line and, thanks to the majestic 18'' wheels and sculpted wings, contributes to the strong sense of robustness which spreads through the entire vehicle.

At the rear, the attractively rounded wings are moulded to the shape of rear lights, here given a particularly hi-tech finish. The originality of this design adds to the perception that the vehicle is firmly planted on the road. Here too, the presence of a "hobby" tailgate and large black protective mouldings in the lower section, illustrate the "Outdoor" spirit of this concept car.

In the final analysis, the style of the car creates multiple impressions: inner strength, contained power, controlled dynamism...

This protective style, rewarding and reassuring, appeals not only because of the richness of these connotations, but also because of the new light in which it casts the motor car. A breath of fresh air enhanced by the "polar" grey body colour which has a textured finish reminiscent of the skin of an imaginary reptile.

Interior ambience: a strong statement
Continuing the theme of a hybridisation of styles, the passenger compartment becomes a new source of surprise and delight for the car's occupants.

Within the spacious design of the car's body, the driver's seat evokes the world of the prestige coupé and bears a strong resemblance to an aircraft cockpit. An uncluttered fascia panel, controls easily within hand's reach and an ergonomic centre console bordering the "pilot's" territory, are all combined with a dominant raised driving position: the driver, given VIP treatment, can enjoy the distinctive driving experience to which he aspires.

These qualities are echoed throughout the passenger compartment.

Hi-Tech refinement
Distinctive materials are used to emphasise the sense of fusion and explore new avenues of expression. Smooth leather is accompanied by full-grain leather, textured to represent the bodywork and its reference to the skin of an imaginary reptile. This creates a subtle contrast with the synthetic fur of an improbable animal covering the centre of the seat cushions.

The general ambience of light, bright grey, harmonises with the exterior colour, while turquoise visible stitching, echoing the displays and pictograms of the instrument panels, adds zest to this theme.

The overall effect is one of unity, both natural and clinical, animal and mechanical, physical and refined.

"Multiflex" interior: undreamt-of versatility

While giving the driver the promise of renewed driving pleasure, the Peugeot Prologue HYmotion4 concept car also has much to offer its other occupants.

They too will enjoy the passenger compartment with its original atmosphere, bathed in generous volumes of light dispensed by the immense panoramic glass roof. They also benefit from numerous storage spaces, particularly in the rear floor and the generous front centre console.

Providing added security for the front passenger, a solid handle on the centre console, helps to find the ideal position for a comfortable journey.

Thanks to its intelligent "Multiflex" interior, the Peugeot Prologue HYmotion4 can be converted to offer a very generous load carrying capacity. The lower tailgate flap, or "hobby", and the upper tailgate, open to reveal a boot in which the floor height can be adjusted very easily according to what needs to be carried.

From the boot, a special control can be activated to fold the second row seats instantly, as if by magic. Also benefiting from an ingenious folding front passenger seat, the Peugeot Prologue HYmotion4 offers a perfectly flat floor from the lower tailgate flap "hobby" to the fascia panel. This makes available a huge interior space that is very easy to load.

Also on the inside of the car, the hybridisation of concepts paves the way for undreamt-of possibilities...

Driving assistance: simple hi-tech equipment for enhanced safety and driving pleasure

Comfortably installed behind the wheel, the driver will discover equipment that makes passing reference to the world of aviation.

To ensure that the driver's eyes never have to leave the road, essential information is projected onto a retractable transparent display, similar to that of a fighter plane, which cleverly extends from the instrument panel binnacle. The settings for this Head-Up Display system can be adjusted by means of "Toggle Switches". These switches, placed at the top of the centre console, contribute stylistically to the interior ambience. They also control another original item of equipment: the "Distance Alert". As its name implies, this system helps the driver to maintain a safe distance from the vehicle in front, according to speed.

Another item of equipment gives the driver peace of mind: Measurement of Available Space (MPD), which measures the size of the space during parking and indicates whether or not parking is possible. Similarly, the Electric Parking Brake (FSE) coupled with Hill Assist, facilitates manoeuvring and, takes the place of a manual hand brake, optimising the available space.

Finally, a new generation satellite navigation system helps to guide the driver along his chosen route. This "WIPCom 3D" combines all the benefits of existing satellite navigation systems proposed by the Marque (particularly the new "WIPCom" featured on the new 407). It also includes a Juke-box function, combined with a hard disc, the Peugeot Emergency system (which alerts the emergency services and pinpoints the vehicle's location in the event of an accident), a GSM function and a USB connector... while new functions are also in evidence, such as the DVD player, the Bluetooth® system and a graphic interface which shows city buildings in "full 3D".

In terms of "vehicle dynamics", the ESP featured on the Peugeot Prologue HYmotion4 is coupled with a "Grip Control" system to ensure optimal traction. This "improved ASR" will deploy the car's 4 wheel drive to best effect when road conditions are less than perfect.

The HYmotion4: taking the hybrid concept to its limits
HYmotion4 technology, a magic formula that's elementary nonetheless: "Electric+HDi = 147 kW (200 bhp)+300 and 200Nm = 4 wheel drive+CO2 emissions of 109 g/km"

The Peugeot Prologue HYmotion4 concept car incorporates an incredibly innovative power train: HYmotion4 technology.

This name represents the hybridisation of a traditional engine (a 2.0 litre HDi FAP with a power of 120 kW / 163 bhp) with an electric motor offering a maximum capacity of 27 kW (37 bhp). This unit is characterised by an original mechanical layout, since the HDi engine is situated in its usual place under the bonnet and drives the front wheels, while the electric motor, placed at the rear under the boot floor, drives the rear wheels .

Therefore, there are no mechanical components between the front and the rear, everything being controlled electronically ("by wire"), allowing optimisation of space in the passenger compartment.

The end result is a 4-wheel drive vehicle offering reduced fuel consumption in the combined cycle of 4.1 litres/100 km and CO2 emissions of 109 g/km!

None of which detracts from the car's performance, since with a maximum power of 147 kW (200 bhp) and a maximum torque of 300 Nm at the front and 200 Nm at the rear, acceleration and in-gear acceleration are at the level of what could be obtained with a single 2.2 litre HDi FAP dual-turbo engine.

Here too, the hybridisation of technologies makes it possible to combine the benefits of a roomy car with 4-wheel drive, while at the same time offering environmentally-friendly credentials.

HDi FAP hybrid: research goes on
To tackle the problem of greenhouse gas emissions, and with the prospect of fuel prices rising ever higher, the Peugeot Marque has made the reduction of fuel consumption and CO2 emissions a key facet of its product policy.

Already today, Peugeot is making a real contribution to the PSA Peugeot Citroën group's position as a world leader on the market of vehicles emitting less than 120 g/km of CO2.

To retain its leadership, the group has announced that it is working on a range of different technologies, including:

= Large-scale "micro-hybridisation" with a STOP & START system, which will equip more than a million of the group's vehicles by 2011.
= HDi hybrid technology, which combines an HDi diesel engine with a particulate emission filter (FAP), with STOP & START and also with an electric motor operating in parallel to the diesel engine. This technology breaks with the past and allows gains in fuel consumption and emissions in the order of 35 % compared to a traditional diesel engine which is already highly efficient in thermodynamic terms (fuel consumption is reduced by 30 % compared to a petrol engine of the same capacity).

Several technological demonstrators have enabled the group to develop and increase its experience in this diesel hybrid technology.

These demonstrators have capitalised on the group's historic advance in the field of electric cars and, naturally, on its widely acclaimed expertise in the field of diesel engines featuring HDi FAP technology. The HDi hybrid therefore combines the exceptional efficiency of a HDi FAP diesel engine, here used in its optimum operating phase, with the addition of an electric motor particularly well suited to urban driving.

= January 2006 saw the unveiling of a 307 Hybrid HDi equipped with a 1.6 litre HDi FAP 66 kW (~ 90 bhp) engine and an electric motor offering a maximum power of 23 kW (31 bhp). Its fuel consumption in the combined cycle was 3.4 litres/100 km equating to CO2 emissions of 90 g/km for a level of performance equivalent to that of a 1.6 litre HDi 80 kW (~ 110 bhp) engine,
= In March 2006, with a view to offering cars that are both attractive and environmentally-friendly and taking the notion of driving freedom to a new level, a Peugeot 307 CC Hybrid HDi was presented. This car features a 1.6 litre HDi FAP 80 kW (~ 110 bhp) engine and an electric motor providing a maximum power of 31 kW (42 bhp), giving the vehicle a fuel consumption in the combined cycle of 4.1 litres/100 km and CO2 emissions of 109 g/km, with a level of performance equivalent to that of the 2.0 litre HDi FAP 100 kW (~ 136 bhp) engine,
= In September 2007, a new step was taken in terms of system performance and the optimisation of components with a view to possible industrialisation. The 308 Hybrid HDi 1.6 litre HDi FAP 80 kW (~ 110 bhp) engine and its electric motor delivering a maximum power of 23 kW (31 bhp) offered a combined cycle fuel consumption of 3.4 litres/100 km and CO2 emissions of 90g/km.

The Peugeot Prologue HYmotion4 concept car constitutes a new and decisive step towards the marketing of this innovation.

This car's technology represents a major advance in terms of customer benefits.

Firstly it benefits from experience acquired from previous technological demonstrators, keeping the same high level of environmental efficiency (a 35 % improvement compared to that obtained with a 2.2 litre HDi FAP dual-turbo engine).

Secondly, it offers a level of performance of the highest order thanks to its potential power of 147 kW. Finally, its innovative design allows the possibility of 4 wheel drive, benefiting safety and driveability, with no adverse effect on the design of the engine compartment or the interior passenger space.
 

PEUGEOT 207 SW Outdoor Concept (2008)

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PEUGEOT 207 SW Outdoor Concept (2008)

As an attentive observer of social trends and changing lifestyles, Peugeot has used its knowledge to design a 207, full of character, powered by state-of-the-art engines promising great drive ability, low fuel consumption high levels of environmental protection.

In line with the diversification of the many products offered in its segment, the 207 continues to evolve into numerous body types, the strong personality of each exercising its own captivating power.

So, this Spring, which marks the first anniversary of the three and five door hatchback, has seen the 207 range enriched by first the 207 CC, the classic re-invention of modern open top driving, then by the sporty RC and at the Geneva Motor Show, the 207 SW Outdoor concept car showing a glimpse of a new addition to the range.

Under its «Motor Show finery», the 207 SW Outdoor presented a dynamic and original style, a larger exterior and interior, appealing interior light and great versatility, including features very different from those of the hatchback from which it has borrowed much more than the design of the front …

In response to the increasing awareness of:
- Maximising available time, the need to under take many different activities and greater leisure time.
- Ease of use and adaptability to accommodate many different situations and solutions.
- Comfort and organisation of space.
- Well being.
- Sportiness.

Three separate solutions were created, all of which contain the genes of a true SW, and have been incorporated in what was then no more than a concept car.

2011 Peugeot 308 Facelift

Peugeot has just released the images and details of the revised 308 hatchback. which will make its first appearance at the Geneva motor show in March.

The new Peugeot 308 will be available as Hatchback, CC and SW and comes in Access, SR, Active and Allure trim levels. There’ll also be a new Eco model – the Peugeot 308 e-HDi microhybrid diesel. The USP of the e-HDi is its CO2 emissions which dip to 98g/km, meaning free VED and congestion charge.

LED driving lights are the other big difference seen on the nose, and overall changes to the front bumper mean an amazing 25kg average weight saving. The new front end will grace the 308 hatch, SW estate and CC coupé-cabriolet, but at the back, each variant stays the same. The revamped range also gets a new model: the e-HDi microhybrid diesel. 

The Peugeot 308 range is divided into 8 engines: the 1.4 petrol 98 hp 4.1 VTI, 1.6 VTI 120 hp, 156 hp and 200 hp diesel and 92 hp 1.6 HDI, 2.0 HDI 112 hp and 150 hp and 163 with manual transmission or 5 6-speed automatic and on some setups.

The new Peugeot 308 will be available in three body styles; Hatchback, CC and SW, and four multi-model trim levels; Access, SR, Active and Allure. A range topping hatchback and CC THP 200 model will also be available in a single GT trim level.

The interior has been updated with new combinations of materials and accessories of the features included, among which confirmed the GTi, characterized by red stitching, GTi logo on the steering wheel and aluminum alloy in Storm Gray color.




Press Release

NEW PEUGEOT 308 – ELEGANT, EFFICIENT AND FULL OF NEW TECHNOLOGY

• New micro-hybrid e-HDi reduces CO2 emissions to 98 g/km*
• Latest generation Euro 5 VTi, THP petrol and HDi diesel engines
• Four model range – Access, SR, Active and Allure – all with high-level specification
• Two range topping GT THP 200 models – Hatchback & CC
• Range starts at £15,245 O.T.R
• On sale in May

The New Peugeot 308 will be launched in the UK in May with a new look, a range of innovative technology and CO2 emissions from just 98 g/km.

Since launch in September 2007 over 900,000 308 models have been sold worldwide. In the UK over 84,000 vehicles have been sold, making it the second most popular Peugeot model.
The New Peugeot 308 is being launched onto the UK market integrating all the latest Peugeot styling elements already seen on the Peugeot 508 and the SR1 Concept Car. The new Peugeot 308 will be available in three body styles; Hatchback, CC and SW, and four multi-model trim levels; Access, SR, Active and Allure. A range topping hatchback and CC THP 200 model will also be available in a single GT trim level.

A new look at the front with the latest LED headlamps and running lights gives the New Peugeot 308 an elegant and modern look. All the dynamic and emotional strengths of the original Peugeot 308 have been retained and strengthened further with the introduction of more efficient engines and Peugeot’s innovative micro-hybrid
e-HDi Stop & Start technology.

Peugeot’s micro-hybrid e-HDi Stop & Start technology is the latest generation technology and combined with Peugeot’s class leading 1.6 litre HDi FAP 112 Euro 5 diesel engine reduces CO2emissions to 98 g/km. This engine option will also be available with either a six-speed manual gearbox or a six-speed electronically controlled manual gearbox (EGC). This will give the New Peugeot 308 the lowest emissions in its segment.

All models feature air conditioning, ESP (Electronic Stability Programme), ABS, EBFD, EBA, front and rear electric windows with child security, remote control central door locking with deadlocks and six SMART safety airbags.

To ensure the New Peugeot 308 is as environmentally efficient as possible all factors affecting CO2emissions have been optimised;

• Overall weight reduced by 25 kg on average on all models
• Fitment of new 16” ultra low rolling resistance tyres
• Optimisation of all engine options (VTi, THP petrol and HDi diesel engines to Euro5)
• Cx of 0.28 for the low consumption models – Record for this segment

This also enables the New Peugeot 308 HDi FAP 92 model, fitted with a five-speed manual gearbox, to emit CO2 emissions of only 110 g/km.

At launch four petrol and four diesel engines will be available.

Euro 5 Petrol Engines
1.4 litre VTi 98 ■5-Speed Manual Gearbox

1.6 litre VTi 120 ■5-Speed Manual Gearbox
■Automatic Gearbox

1.6 litre THP 156 ■6-Speed Manual Gearbox
■Automatic Gearbox

1.6 litre THP 200 (GT Hatchback & CC models only) ■6-Speed Manual Gearbox

Euro 5 HDi Diesel Engines ■

1.6 litre HDi FAP 92 ■5-Speed Manual Gearbox

1.6 litre e-HDi FAP 112 ■6-Speed Manual Gearbox
■6-Speed Electronically Controlled Manual Gearbox

2.0 litre HDi FAP 150 ■6-Speed Manual Gearbox

2.0 litre HDi FAP 163 ■6-Speed Manual Gearbox (CC)
■Automatic Gearbox

The New Peugeot 308 will be launched at the 2011 Geneva Motor Show and go on sale in the UK in May. The new range will start from £15,245 on-the-road with an improved standard specification to the current model.

*The 98 g/km CO2 308 1.6 litre e-HDi FAP 112 model will be class leading in its segment and is pending approval, and will be available from summer 2011

Technologically efficient and elegant

The new Peugeot 308 comes with a new look, features innovative e-HDi micro-hybrid technology and optimises fuel consumption and CO2 emissions, which start from just 98 g/km.

With its new lines, the Peugeot 308 subtly incorporates the Marque’s latest stylistic codes. The car’s body follows the contours of the mechanical assembly underneath. The appeal of the three body shapes (Saloon, CC and SW) thus acquires a more technological elegance, illustrated by the presence of LED front lights with light guide. Dynamism and emotion are present as ever in the genes of the 308, particularly with its more assertive look thanks to new Xenon headlamps with titanium coloured mask and the hatchback in its exclusive GTi finish.

Determined to consolidate its leadership in terms of road holding and driving pleasure, the Peugeot 308 seeks to become a reference in terms of environmental efficiency. Indeed, following in the footsteps of the 508, the new Peugeot 308 features innovative e-HDi micro-hybrid technology, the latest generation STOP & START, on the 1.6 litre HDi FAP 112 bhp Euro 5 engine. This offer, on the “entry level” engine, is available with a semi-automatic manual gearbox and, for the first time, with a full manual gearbox, for optimal driveability.

In addition to micro-hybrid technology, all factors impacting the level of CO2 emissions have been optimised:

• weight reduced by 25 kg on average per car;
• launch of 16” tyres with Very Low Rolling Resistance;
• optimisation of the latest generation engines (VTi, THP, HDi Euro 5);
• Cx of 0.28 for versions with a low fuel consumption – A record in the segment.

Fuel consumption sets the standard:

• 98 g/km of CO2* for the 308 saloon 1.6 litre e-HDi

FAP 112 bhp BMP6 – A record in the segment
(* pending approval, available in the summer of 2011

• 104 g/km CO2 at launch);
• available power trains, comprising 4 petrol engines ranging from 98 bhp to 200 bhp for the exclusive GTi version and 4 diesel engines from 92 bhp to 163 bhp, have also been optimised to ensure a comprehensive range of engines guaranteeing environmental efficiency. As a result, the basic version – the 308

saloon 1.6 litre HDi FAP 92 bhp with manual gearbox – is well positioned, with CO2 emissions reduced to only 110 g/km.
The dimensions and quality of equipment on the new 308 remain unchanged, regardless of body shape, guaranteeing a spacious and comfortable passenger compartment. The same is true of primary, secondary and tertiary safety, which remain at the highest level. The 308 facelift will receive its world premiere at the 2011 Geneva Motor Show and will go on sale from April 2011 in Europe. Its mission is to continue the success story of the 308 family, with nearly 900,000 models sold since its launch in September 2007.

ELEGANT LINES ENHANCED BY ADVANCED TECHNOLOGY

The design of the 308 facelift subtly incorporates the new stylistic codes of the Peugeot Marque. While the dimensions are unchanged, the new lines marry as closely as possible the car’s mechanical assembly to accentuate its athletic poise, while the front aspect gives a fresh look to the “floating” front grille concept. Greater importance accorded to unbroken surfaces marks a determination to present an elegant and luxurious style. The central protective capping, available in a black lacquer finish, has been made thinner to give greater prominence to the sheer metal. This is also true of the single air intake which is now smaller in size. Styling elements enhance the natural elegance which emanates from the 308 facelift. A satin chrome bead enhances the new front grille, as do horizontal bars, available in lustrous black or chrome according to body shape (saloon, CC or SW).

The bottom section of the lower front panel, which helps visually to broaden the car and “plant” it on the road, incorporates new dual-function lights (daytime and sidelights) shaped like a boomerang, available according to versions. With their meticulous finish, they blend perfectly and are harmoniously positioned on the upper surround of the fog light housing. Composed of variable intensity LEDs and a light guide, they guarantee a unique visual signature by day and by night while illustrating the high level of technology featured on the 308 facelift.

In the upper section, the V-shaped nose of the bonnet is one of the main expressive features of the 308. It has been redesigned to fit the car’s mechanical assembly as closely as possible and provides a new link with the floating front grille, in line with Peugeot’s new stylistic codes. The Marque badge, in its new dual material construction, is proudly positioned at the tip of the bonnet on a new black lacquer base set with a chrome bead, also in the shape of a V.

The outline of this nose, fluid and characteristic, is more curvaceous, particularly at the junction of the lights and the bonnet. The new smooth glass front headlamps, closely fitting the three cylinders, suggest a look that is both refined and assertive. And when the 308 is equipped with dynamic bi-directional Xenon headlamps complete with titanium coloured base, this look becomes even more profound, displaying all the strength of character of the 308 facelift.

The dynamism of the front aspect is echoed on the sides of the car. A styling line, running from the front wheel arches, crosses the side of the body and the rear lights before dropping towards the lower rear panel and coming to an end in the lower section.

The fluidity of the style is enhanced by the lateral glazed surface which follows a plunging waistline, and also by the panoramic rear window, which overlaps the rear quarter panel pillars.

Lastly, to establish the general appearance of the 308, a lower waistline starting from the lower front panel extends as far as the rear bumper. The car therefore seems well poised on the road, ready to exploit its dynamic qualities to the full . New diamanté effect 16 or 17 inch alloy wheels or Storm Grey 18 inch wheels for the GTi version underline this dynamic appeal.

The sense of dynamism is enhanced further by the car’s rear style.

On the saloon, the wraparound lower rear panel adds a note of robustness and perceived quality as well as a sporty touch thanks to the presence of a styling element in the shape of a spoiler and two inserts, which can have a chrome finish, suggesting exhaust nozzles.

The new Lion takes its place in the centre of the tailgate, while a satin chrome bead emphasizes the horizontal waistline, bringing a new balance to the rear of the 308.

On the SW, the contours of the robust lower panel and the rear lights have been designed to allow a wide boot aperture. The low load sill resulting from this design promises easy loading and a large internal capacity. From an aesthetic point of view, a horizontal waistline runs around the rear tailgate in its central section to “stretch” the car. This sensation is amplified by the body-coloured number plate insert surmounted by the new Lion badge.

On the CC the strength of the rear style is repeated, with a sense of horizontality given to the rear aspect that reinforces the impression of width. Numerous details add to this overall effect: the concave movement crossing the tailgate under the spoiler, the chrome bead framing the number plate and the presence of an air diffuser in the lower section. On either side and extending over the wings, the ruby-coloured LED rear lights with light curtain effect broaden the silhouette and give the 308 CC a unique and spectacular visual signature.

A FLUID AND LUXURIOUS INTERIOR

Stylists worked hard to exploit to the full the interior volumes freed up by the semi-tall architecture of the 308. They therefore designed a particularly inclined fascia panel, almost symmetrical to the front windscreen pillars, to offer unimpeded exterior visibility.

In addition, there was a marked determination to give the interior a very upmarket feel and an enhanced sense of perceived quality. The result is a fluid, pure and elegant fascia panel where pride of place is given to superior materials, according to finish: soft covering, leather trim, chrome, black lacquered materials... The care given to the finish and the emphasis on interior comfort are evident in every detail. According to the level in the range, new motifs decorate the door panel strips, panel trim, thumb rests on the steering wheel, etc. Similarly, the special seats on the GTi version have red visible stitching with specific marking on top of the seat back and an aluminium steering wheel ring showing the word “GTi”. Dark-tinted rear windows combined with dark wheel trims (Storm Grey) and the titanium mask of the discharge lamps, give this version a sporty and assertive identity, perfectly in keeping with the dynamic potential of its 1.6 litre THP 200 bhp engine.

Inside the 308 CC, the eye is caught also by the elegance of the 4 seats with integral head restraints and the possibility of full leather trim on the fascia panel, in different shades, which convey a touring car image. This distinctive design makes for even more comfortable seats with an Airwave warm air diffuser behind the necks of the front passengers. The pleasure of open-top driving is thus enhanced.

Interior comfort and convenience

A SPACIOUS AND BRIGHT PASSENGER CO MPARTMENT

The passenger compartment has been designed to ensure that a sense of space and brightness predominates, making occupants feel they don’t want their journey to end.

The interior dimensions and efforts by the designers to free up as much space as possible for passenger comfort make the 308 one of the most spacious cars in its segment.

Elbow width at the front is 1464 mm for the saloon and SW body shapes, and rises to 1492 mm for the Coupé Cabriolet version. At the rear, these dimensions are respectively 1471 mm and 1321 mm for the CC. The feeling of space is even more noticeable on account of the many clever storage spaces available inside the 308. Total storage capacity is 42 litres, making life inside the car easier and preserving space for the occupants.

All of the 7 passengers that can be seated in the 308 SW thanks to the optional additional 2 rear seats can benefit from these fitted spaces. They can also modulate and adjust the car’s interior as necessary by opting for individual seats in row 2. Nor has the boot volume been ignored, with a capacity under the parcel shelf of 674 litres for the SW and 430 litres for the saloon. With the load potential exploited to the full, the capacities are 2149 and 1398 litres respectively.

On the CC, all four passengers can benefit from the availability of a large boot capacity (465 litres) in the coupé configuration. On the cabriolet, with the retractable roof stored in the boot, the boot still offers a capacity of 266 litres. What’s more, it only takes 20 seconds to convert the 308 CC into a dynamic coupé or an elegant cabriolet.

Passengers in the 308 saloon and SW will also be able to benefit from a “sunny” passenger compartment thanks to the panoramic roofs available for these body shapes. They increase the total glazed surface area to 4.86 m² on the saloon and 5.58 m² on the SW. The light level inside the car can be regulated by means of an electrically-operated roller blind associated with this equipment.

To make the journey even more pleasant, automatic dual-zone air conditioning is available. With its active charcoal filter, it also reduces hydrocarbon odours inside the passenger compartment.

Finally, passengers will be able to benefit from a high quality audio and telematics system: WIP Sound audio system, Bluetooth hands-free kit, WIP Nav satellite navigation and WIP Com 3D with a retractable 7” 16/9 colour display. A JBL hi-fi system is also available and may be combined with laminated side windows for optimal acoustic performance. Regardless of body shape, the 308 facelift offers a high level of comfort and convenience.

REDUCTION OF CO 2

The reduction of CO2 emissions was one of the main objectives of this project. This resulted in a search for environmental efficiency at all levels. All factors influencing fuel consumption were optimised:

• weight reduced by 25 kg on average per car;
• launch of 16” tyres with Very Low Rolling Resistance;
• use of a piloted oil pump on 1.6 litre HDi engines;
• optimisation of operation of the alternator on some engines;
• improvement of power steering control (electropump unit);
• Cx of 0.28 for versions with a low fuel consumption – A record in the segment;
• e-HDi micro-hybrid technology;
• 98 g/km of CO2* for the 1.6 litre e-HDi FAP 112 bhp BMP6 version – A record in the segment (* pending approval, available in the summer of 2011 – 104 g/ km CO2 at launch).-

e-HDi MICRO-HYBRID TECHNOLOGY

After the 508, the new Peugeot 308 is the second of the Marque’s cars to introduce the innovative e-HDi micro-hybrid technology, a new generation STOP & START.

This innovation is based on the combination of a 1.6 litre HDi Euro 5 diesel engine and a reversible alternator ensuring the STOP & START function. Relying on an alternator control system (Volt Control) to recover energy during deceleration and a hybrid battery to store and deliver additional energy on startup (e-booster), the HDi unit allows:

• a 15% reduction in fuel consumption in urban traffic;

• a 5 g/km reduction in CO2 emissions for approved cycle fuel consumption;

• 40% faster restarting (400 ms) than with an enhanced starter STOP & START;

• activation of engine cut-out from 20 km/h with a manual gearbox (8 km/h for the electronicallycontrolled gearbox);

• increased driveability of t

he STOP & START (silent operation, no vibrations). The second-generation reversible alternator used here has a power of 2.2 kW and allows up to 600,000 restarts. However the STOP & START function can be de-activated by the driver if preferred by means of a button on the fascia panel.

1.6 LITRE e-HDI FA P 112 BHP ENGINE

To deploy this technology on a large scale, the new 308 proposes e-HDi technology with a “basic” engine, the 1.6 litre HDi FAP 112 bhp, which can be coupled with two gearboxes (manual or electronicallycontrolled). This is a first, since hitherto e-HDi technology was available only with the BVMP6 electronically-controlled gearbox. This new offer maximises driving enjoyment by increasing the phases of driving “in silence”. When coupled with a manual gearbox, engine cut-out is possible from a speed of 20 km/h.

A CO MPREHENSIVE RANGE OF LATEST-GENERATION ENGINES

To reduce CO2 emissions as much as possible, the 308 facelift is uniquely equipped with the very latestgeneration engines for both petrol (VTi or THP engines) and diesel versions (new HDi Euro 5 engines). On the saloon, all 8 available engines, as well as different possible gearbox combinations (manual, electronically-controlled manual or automatic), will allow every customer to find the version that suits them best.

PEUGEOT KNOW-HOW

True to the Marque’s values in terms of driving pleasure, the 308 facelift seeks also to preserve its leadership in terms of road holding. The features that make the 308 a reference are maintained:

• rigid body structure;
• McPherson type front suspension;
• rear suspension with torsion beam;
• hydraulic dampers with valves;
• power steering with variable assistance piloted by an electro-pump unit;
• large disc brakes (ventilated at the front) – up to 302 x 26 mm;
• ABS, electronic brake force distribution, emergency brake assist and automatic switching on of hazard warning lights as standard;
• Bosch 8.1 ESP according to versions.

HIGH LEVEL SAFETY ON ALL CO UNTS

Whether in terms of primary, secondary or tertiary safety, the 308 facelift is positioned at the highest level. Firstly, the excellent rigidity of the structure ensures optimal operation of the wheels and suspension ensuring a high level of primary safety. In terms of secondary safety, the structure itself has been rigorously designed to withstand even the most severe impact, thanks in particular to a triple force channel at the front. The use of high-strength steel and “multilayer” reinforcements in specific areas has made it possible to raise the level of safety of occupants while reducing the overall weight of the car.

In addition to the performance of the structure, efficient means of restraint are proposed:

• up to 8 air bags on the saloon and SW;
• up to 6 air bags on the CC, including 2 head air bags at the front;
• extractible safety hoops on the CC in the event of rollover;
• 3-point seat belts with belt not fastened or unfastened acoustic warnings;
• Isofix fixtures.

Lastly, with regard to tertiary safety, the 308 facelift benefits from Peugeot Connect services. Occupants are put through to an assistance helpline when an emergency call is made (Peugeot Connect SOS) or a breakdown service in the case of a mechanical incident (Peugeot Connect Assistance). These services are available via a Peugeot Connect unit or with the top-of-the-range WIP Com 3D telematics offer.

NEW COLO URS AVAILABLE

The 308 facelift range offers a total of 11 colours, three of which are new:

• Bourrasque Blue
• Philaea Blue
• Umber (already available on the 308 CC)
• Bianca White
• Hurricane Grey
• Vapor Grey
• Aluminium
• Shark Grey
• Black Pearl
• Babylon Red
• Pearlescent White (only on the 308 CC).

2011 Peugeot Hoggar The compact pick-up

The name Hoggar - after a mountain chain in the Sahara desert, in Africa - taken from one of the Marque's concept cars, evokes a combination of power, strength and action.

The compact pick-up, which completes the Brazilian 207 family range, already containing a wealth of hatchback versions, the SW, SW Escapade and the Passion notchback saloon, demonstrates Brazil's importance as a strategic market for the worldwide growth of Peugeot's sales, together with, in particular, Russia, China and the ASEAN countries, other mainstays of the Marque's international expansion plan.

2011 Peugeot Hoggar The compact pick-up