Audi of America to Show at SEMA for First Time

Audi of America has announced that they will be making their first ever appearance at the SEMA Show in Las Vegas. This will be the first time Audi will be present at the SEMA show where it will unveil a very special vehicle. Audi will present at SEMA 2010 the STaSIS Engineering Audi R8 Spyder which features a huge power increase over the standard model. The custom made STaSIS Audi R8 Spyder is powered by the standard 5.2 FSI V10 engine that has received a massive supercharger system that takes the output up to 710 hp.

The Audi TTS Autonomous Pikes Peak is a project Audi developed with Stanford University and Sun Microsystems to create a self-driving car to compete in the Pikes Peak International Hill Climb. The car features a drive-by-wire technology with an algorithmic process which can steer the car up the mountain on its own.

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a supercharged engine (5.2 FSIV10 - 710 HP).




Press Release

Audi of America to Show at SEMA for First Time

• New Audi After Sales products and technology to be unveiled
• Audi Autonomous TTS Pikes Peak demo planned for Nov. 2
• Audi vehicles, plus R8 Custom Spyder by STaSIS Engineering to be shown

HERNDON, Va., Oct. 19 /PRNewswire/ -- Audi of America today announced that it will exhibit -- for the first time ever -- at the SEMA Show, the premier automotive specialty products trade event in the world, Nov. 2-5, 2010, in Las Vegas, Nevada.

"We're thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment," said David Tait, Audi's lead After Sales executive and spokesman on the SEMA project.

"We think Audi owners will be delighted to learn about our new technologies that will enable them, in cooperation with Audi dealers, to personalize their Audi vehicles in exciting and interesting new ways. Our show cars will represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well."

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a supercharged engine (5.2 FSIV10 - 710 HP).

A demonstration of the Autonomous Audi TTS Pikes Peak is planned for Tues., Nov. 2, at 3:40 pm, just outside the North Hall. (More details to follow.)

The exhibit will also be equipped with special, extreme sports Audi gear.

"Let's just say we'll have a few distinctive, concept items on the stand that definitely won't disappoint the unique SEMA audience," he added.

A full complement of Audi of America / After Sales news and information will be distributed during the show, and posted on www.audiusanews.com

In addition to a record vehicles sales year, Audi After Sales has expanded its portfolio of Genuine Audi Accessories offerings leading to an all-time record sales year in both its parts and accessory business within the U.S.

September 2010 sales of Audi cars and SUVs marked the sixth record month of 2010, and also represented the best third quarter ever in Audi U.S. sales history. The September results keep the German luxury automaker on track to set a vehicle sales record in the U.S. by year end. The existing annual sales record for Audi in the U.S. is 93,506 vehicles sold in 2007.

The Audi of America SEMA exhibit will be located in the Mobile Electronics Area of the Las VegasConvention Center's North Hall, Booth 11245.

ABOUT AUDI

Audi of America, Inc. and its 275 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

SOURCE Audi of America

CONTACT: Audi of America Communications: Jeff Kuhlman, Tel.: +1-703-364-7423, Mob.: +1-248-622-3703, jeff.kuhlman@audi.com, or Brad Stertz, Tel.: +1-703-364-7440, Mob.: +1-703-344-1320, brad.stertz@audi.com; Rohatynski-Harlow Public Relations: Tel.: +1-517-579-0789; Joe Rohatynski, Mob.: +1-313-378-6570, joe@joepr.com, or Marc Harlow, Mob.: +1-810-599-2558, marc@harlowpr.com

Web Site: http://www.audiusanews.com